[MSNBC.com]
May 07, 2012
Sara D. Davis / Getty Images
President Barack Obama speaks at a campaign rally May 5 at Virginia Commonwealth University.
By NBC’s Carrie Dann and Ali Weinberg
Gentlemen, start your airwaves.
Senior Obama campaign officials said Monday that a new major television ad buy reflects their broader media strategy: underscoring the need to build on the president’s first term while also responding to all attacks from what they characterize as a Republican monolith of the Romney campaign and its affiliated Super PACs.
The campaign will spend $25 million on swing-state ads this month, top strategist David Axelrod told reporters on a conference call. The ad is a positive one, the first positive ad the campaign has run. Axelrod argued that the sum spent on this ad would be more than Mitt Romney spent on positive ads through the entire GOP primary.
“I believe that by the end of this week — certainly by the end of next — we will have spent more money offering people a positive vision for the future, talking about the president’s record and the nation’s record under his leadership and where we’re going than Gov. Romney has in his entire campaign,” Axelrod said, “and there’s a reason for that.”
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